Institutional asset management legal services + unparalleled industry insights

About

Kelley Hunt is the preeminent ETF and ‘40 Act law firm, specializing in groundbreaking ETF product development, regulatory strategy, and industry innovation. Founded by Aisha (Kelley) Hunt, a trailblazer in ETF law and regulation, the firm provides high-impact legal and consulting solutions to ETF issuers, asset managers, fintech innovators, and institutional investors.

With a proven track record of driving ETF industry breakthroughs, Kelley Hunt helps clients navigate SEC regulations, structure first-of-their-kind ETFs, and optimize fund distribution strategies to scale assets and stay ahead in a competitive market. The firm is widely recognized for pioneering ETF regulatory advancements, transformative ‘40 Act fund structuring, and innovative ETF solutions spanning active, single-issuer, leveraged/inverse, crypto, commodities, private credit, and thematic investing.

Kelley Hunt’s industry leadership has been recognized with three consecutive nominations for Best ETF Law Firm of the Year by ETF Express, reinforcing its reputation as the go-to firm for ETF innovation and regulatory expertise.

Client Testimonials

Sylvia Jablonski

CEO, CIO and Co-Founder, Defiance ETFs

Habib Moudachirou

Co - Founder & Chief Investment Officer, V - Square Quantitative Management

Matthew Swanson

Co-Founder, Distillate Capital Partners

Craig Urciuoli

Director, RBB Fund

Aisha is an undeniable asset to her clients. She possesses a rare combination of talents. Aisha has a deep knowledge of legal and regulatory issues, and is able to present those topics in practical ways which allow her clients to make key decisions effectively. She also has a unique level of market, investing, and product knowledge. Her industry experience clearly stands out. Aisha is incredibly forward thinking and has created a niche where she is truly the subject matter expert in various complicated products within the asset management space. It has truly been a pleasure working with her on complex deals and preparing for future endeavors under her guidance and expertise.

I have worked with Aisha for many years, first as a colleague at Vident Investment Advisory, and now as a client with my investment firm V - Square Quantitative Management. This, in itself, is a strong testament to the appreciation of the wealth of talent, knowledge, expertise, and experience that I always enjoy in my interactions with Aisha, in both the mutual fund world and the ETF landscape. And beyond everything, her commendable business acumen, and deep understanding of it, help drive home the projects in an efficient manner.

Aisha and her firm have proven invaluable to our growing firm and the increasingly complex questions we encounter as we launch new investment vehicles, add staff and negotiate service agreements.  Aisha's experience and knowledge is broad and deep, covering all the aspects of running a firm that we have required.  This has ranged from 1940 Act provisions to such things as structuring an effective operating agreement between the partners of our firm, and many issues in between.  Kelley Hunt has become an integral piece of our firm's ability to thrive in a complex industry.

Aisha takes the time and listens to all aspects of an opportunity, from the overall strategy, approach and any potential challenges.  From that, she leverages her knowledge and experience in the asset management industry and applies an innovative and thoughtful approach that considers all legal angles to arrive at a sound and creative outcome.

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